Evaluation of health promotion

Abstract

The use of the life-table model to predict life-year gains is demonstrated with reference to an anti-smoking campaign. It shows how different scenarios can be incorporated, such as increasing the rate of effectiveness of the campaign. Discounting is seen to have a large impact on outcomes because many of the claims on resources will occur several years into the future. The model is used to calculate spending projections as a result of the health promotion campaign. © 1993 Taylor & Francis Group, LLC.