A new approach to effectively utilise the SWOT matrix in organisational strategic research (case study: Faraz Cement Company)

Abstract

In this paper, a new approach is proposed for the effective use of the SWOT in organisational strategic research. This paper is a report on the analysis of internal and external factors, internal factors evaluation matrix, external factors evaluation matrix, combination of internal and external factors matrix, SWOT matrix and finally the application of quantitative strategic planning matrix and strategy prioritisation system. To run the proposed methodology, errors in the method of using the SWOT matrix in the organisation are presented. In addition, in order to show the efficiency of the fundamental method, a case study has been conducted in Faraz Cement Company. According to the results, the company should try to increase its production to develop export markets using existing facilities which lead to reduce the logistics and company costs that affect the company’s profit margins.