In recent years, computer games have become an important part of children’s lives. Gaming is not only one of their favorite pastime activities, but games are also increasingly used by marketers in an attempt to influence children’s purchase behavior....
CITATION STYLE
Panic, K., Cauberghe, V., & Pelsmacker, P. D. (2012). Promoting Dental Care to Children Using Traditional and Interactive Mng Tedia Followihreat Appeals. In Advances in Advertising Research (Vol. III) (pp. 331–340). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_25
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