This study attempts to gain further insight into when consumers use attribute-based versus attitude-based decision strategies by examining high and low involvement purchases in both memory-based and stimulus-based choice contexts. Key to the development of hypotheses is the relative accessibility and diagnosticity of the cognitive inputs.
CITATION STYLE
Rich, G. A. (2015). Effects of Product Involvement and Choice Context on The Use of Attitude-Based and Attribute-Based Decision Strategies. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 432–436). Springer Nature. https://doi.org/10.1007/978-3-319-13162-7_115
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