Investigation on Competitive Dynamics in Video Streaming Market

Abstract

This research intends to find the competitive dynamics in the market of video streaming. With the video streaming market entering a new era, how to adapt the current business strategy to the changing preference of customers has become a vital issue for every participant within the market. In the research, the market operations of the two entities have been analysed with the case study method and correlated data. It is found that market focus at an early stage is service-oriented, and has low unique competitiveness while the marginal return of the efforts is decreasing at high speed. In the latest situation, the content-oriented method has been proven consistently effective when other factors have no further potential for competition. Therefore, it is concluded that, as for advice for market players in the video streaming market, original content is the real competitive dynamic that determines the choices of customers. For any service provider , a product line for the original series will be a requirement to become a player in this market.