Feasibility and prospective analysis of logistics engineering study program as the demands of the digital business era

Abstract

The rapid development of information and communication technology will deliver the public to the changing era, including in the business industry. The global community is currently in a transition towards digital society which is characterized by intensive use of science, technology and humanities, integrated infrastructure that demands human resources to be able to creative and innovative in order to face the demands in the digital business era. The existence of these changes affect global trends in logistics business practices in the industry, including by the movement towards free markets and regional cooperation to expand markets. Market expectations also change as global competition in products and services pushes for higher standards, lower costs and increasingly diverse choices of customers in the market. Research is needed with a comprehensive qualitative approach, mechanism, and exploration of needs to be anticipated by university to become a center of excellence and contribute to the real world by producing human resources that have strong character and integrity accompanied by the ability to innovate and utilize their digital knowledge to be able to work and win competitions in the global business industry, both as practitioners and academics, one of them is by opening a logistics engineering study program by focusing on e-logistics that suits market needs.