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Audience Perception of the Influence of Puffery as Persuasive Tools in Herbal Medicine Advertisement in Ondo State

  • Olaleye F
  • Bejide O
  • Adekoya A
International Journal of Academic Research in Business and Social Sciences (2019) 9(10)
DOI: 10.6007/ijarbss/v9-i10/6490
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Abstract

… tool influence advertisement. It also discovered that, herbal medicine advertisements contain puffery. It also concludes that, puffery as a persuasive tool influence advertisement and …

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APA

Olaleye, F. A., Bejide, O. A., & Adekoya, A. O. (2019). Audience Perception of the Influence of Puffery as Persuasive Tools in Herbal Medicine Advertisement in Ondo State. International Journal of Academic Research in Business and Social Sciences, 9(10). https://doi.org/10.6007/ijarbss/v9-i10/6490

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