Barriers that difficult the entrepreneurial action in the process of internationalization of cosmetic micro and small companies of the state of São Paulo

Abstract

Micro and small companies are essential for the economy, as they generate employment and income. The cosmetics industry in Brazil has been emphasizing international trade and micro and small companies are looking for other markets to conquer new clients and new partners, but the process for internationalization finds barriers. The focus of this paper is to identify and verify if the barriers are similar for both micro and small entrepreneurial companies. To meet the objective, a research was carried out with 41 micro and 115 small cosmetics companies. The data collection was carried out through a questionnaire, whose results are shown to be the same for micro and small enterprises, as they are: the difficulty to make changes in the products destined to external customers’ demands, exchange rate fluctuations, delay in receiving the payments from commercialization and difficulties in obtaining capital.