Public opinion toward social business from a social media perspective

Abstract

Social media has become a crucial tool used by social businesses (SBs) to manage their public relationships. Hence, understanding what SB means to the public would provide businesses with additional insights that they could apply to social promotion and marketing. We retrieved more than 200,000 tweets containing the words “social business” and utilized text mining algorithms to extract the SB status. The mining results provide marketers with insights that they can apply when making decisions about SB marketing and promotion and provide policymakers with the information necessary to design an SB ecosystem. Our approach contributes a broad view on SB to the literature and differs from conventional methods, such as case studies, surveys, and statistical analyses.