Efektivitas Promosi Online Melalui Instagram Terhadap Keputusan Pembelian Pada Akun @Goodstore.Magelang

  • Nasrullah A
  • Fata S
  • Kasih S
N/ACitations
Citations of this article
24Readers
Mendeley users who have this article in their library.

Abstract

Social media that has many users is Instagram. Instagram is a social media that is often used by individuals and companies to share information, build relationships with clients, and build brands. This study aims to determine the effectiveness of Instagram online promotions on purchasing decisions on the @goodstore.magelang account. This type of research is descriptive with quantitative methods with a sample or respondents of 100 people. The results of the data correlation test study between the effectiveness of online promotions and purchase decisions amounted to 1,000 with a significant value of 0,000. Based on this, the relationship between the effectiveness of online promotion and the purchase decision is included in a very strong correlation.

Cite

CITATION STYLE

APA

Nasrullah, A., Fata, S. M. K., & Kasih, S. A. (2022). Efektivitas Promosi Online Melalui Instagram Terhadap Keputusan Pembelian Pada Akun @Goodstore.Magelang. JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial, 2(3), 376–380. https://doi.org/10.47233/jkomdis.v2i3.400

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free