Deeper user experience - Emotional design

Abstract

In the perspective of psychology, emotion is the heart of personality. In this view, products are expected to satisfy people’s emotional needs providing users with pleasant aesthetic experience. With the coming of “experiencing economy” era, “emotional” has become one of design trends for current products. At present, designers should pay more attention to make products be closer to people and trigger changes in human’s emotion, rather than being addicted to cool visual effects, thus enhancing user viscosity. This paper intends to provide designers with a full understanding of the concept of “people-oriented” products, showing how they can deeply explore user needs and eliminate cognitive misconception, so that they can produce products able to better satisfy user’s physical and mental needs.