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Building Consumers’ Awareness on Local Creative Industry Products

  • Kartika R
  • Prabowo F
  • Lestari M
  • et al.
Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (2021) 176
DOI: 10.2991/aer.k.210121.058
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Abstract

Creative industry products in Indonesia, especially Mendong from Tasikmalaya are in demand by foreign consumers, especially Korea, Malaysia, India, and the United Kingdom. However, local consumers are not that interested in the products, thus some Mendong …

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APA

Kartika, R., Prabowo, F. H. E., Lestari, M. N., & Rahman, N. F. (2021). Building Consumers’ Awareness on Local Creative Industry Products. In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (Vol. 176). Atlantis Press. https://doi.org/10.2991/aer.k.210121.058

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