This chapter departs from the dichotomy between techno-optimism and normalization and asks the questions how participation online has been – and can be – studied beyond this. The chapter focuses on the theory of media logics, how it has been and can be used when studying online participation. The chapter will end with a discussion of media logics locating it within the field of media and communication – increasingly a popular strand of mediatization.
CITATION STYLE
Klinger, U., & Svensson, J. (2019). What Media Logics Can Tell Us About the Internet? Studying Online Politics Beyond Techno-Optimism and Normalization. In Second International Handbook of Internet Research (pp. 367–380). Springer Netherlands. https://doi.org/10.1007/978-94-024-1555-1_48
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