We report the results of a decision simulation conducted among 211 adults whose task was to invest in a 401(k) retirement plan. We varied the number of mutual funds (three vs. twenty-one) offered for investment and assessed investing knowledge with a self-report measure. The results indicate that less knowledgeable (but not more knowledgeable) investors change their asset allocation strategies as a function of fund assortment size, such that a significantly higher proportion of dollars invested by the less knowledgeable investors is allocated to stocks when choosing from the larger assortment. © Copyright 2008 by The American Council on Consumer Interests.
CITATION STYLE
Morrin, M., Broniarczyk, S., Inman, J. J., & Broussard, J. (2008). Saving for retirement: The effects of fund assortment size and investor knowledge on asset allocation strategies. Journal of Consumer Affairs, 42(2), 206–222. https://doi.org/10.1111/j.1745-6606.2008.00105.x
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