THE ROLE OF PRIMA SERVICES IN MEDIATION THE INFLUENCE OF THE QUALITY OF EDUCATION PERSONNEL SERVICES ON STUDENT SATISFACTION ECONOMICS COLLEGE OF INDRAGIRI RENGAT

Abstract

The pattern of education growth is so fast and it turns out that it causes competition in the field of education.Especially in college. One of the strategies made by educational institutions is to maintain or increasestudent satisfaction by providing quality services. With quality that provides optimal service, it is expectedto meet the expectations of students to win the competition. The study aimed to find out and analyze theeffect of the quality of education staff services on Economics College Of Indragiri Rengat StudentSatisfaction. Quantitative, Data Analysis; Instrument Test; Classic assumption test; Path Analysis (PathAnalysis). Hypothesis testing; F test; t-test.Research result; Service quality has a positive and significanteffect on student satisfaction; Service quality has a positive and significant effect on excellent service;Excellent service has a positive and significant effect on student satisfaction; Excellent service significantlymediates between service quality and student satisfaction. This shows that the better the service providedby the educational staff, the higher student's satisfaction arises.