Political Marketing and Management: A New Architecture

Abstract

The book Political Marketing and Management in Ghana: A New Architecture makes claim to an emergence of a new form of political management in Ghana, both from supply (party system) and demand (voter) perspectives, underpinned by business theories, strategies and techniques. From the supply side, this means a departure from the traditional form of party management, where ideology serves as the analytical lens through which the character of the political party and its related organs are examined, moulded and understood.