This chapter uses two microcorpora of consumer reviews from the websites of Brooks England Limited, a traditional leather bicycle-saddle maker, and Wiggle, an online cycle retailer, to …
CITATION STYLE
Kiernan, P. (2018). ‘Sixty-Eight Years on the Same B17’: Brooks, Consumer Reviews and Brand Loyalty. In Language, Identity and Cycling in the New Media Age (pp. 219–248). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-51951-1_9
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