Sustainable Evolution of Business during Covid-19 Pandemic—Innovation a New Normal

Abstract

The timing of COVID 19 and the effects due to the pandemic were never expected by any economic researchers nor were any organization ready to face such a depressing situation. Nevertheless, during these adverse effects, many businesses were able to manage their organizations, keep up with their products, and still make profits. Also, the pandemic became a platform for many long-existing technologies and new technology inventions that were backstage for many years to come into the limelight. While the pandemic showed great losses to organizations and businesses worldwide, the technology, Healthcare, and medical devices sectors turned out to be one of the most profit-making companies. In this paper, we tried to understand the business, managerial and technological decisions that played a key role in bringing these technologies into the limelight during these adverse situations and outline some of the most popular businesses amongst them.