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Consumption and Environmental Awareness: Demographics of the European Experience

  • Morrison P
  • Beer B
DOI: 10.1007/978-981-10-0099-7_5
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Abstract

Who are the most pro-environmental in their purchasing behaviour? Is it the young, middle-aged or older consumers? The answer to this question has important implications for the marketing of pro-environmental products.

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APA

Morrison, P. S., & Beer, B. (2017). Consumption and Environmental Awareness: Demographics of the European Experience (pp. 81–102). https://doi.org/10.1007/978-981-10-0099-7_5

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