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The effect of organization, multi-channels and moments of contact on the customer experience

  • Shaw C
  • Ivens J
Palgrave Macmillan UK, (2002), 63-85
DOI: 10.1057/9780230554719_4
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Shaw, C., & Ivens, J. (2002). The effect of organization, multi-channels and moments of contact on the customer experience. In Building Great Customer Experiences (pp. 63–85). Palgrave Macmillan UK. https://doi.org/10.1057/9780230554719_4

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