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Institutional Norms for Place Branding and Its Effect on Corporate Involvement Behavior

  • Zhao W
  • Zhang F
Atlantis Press, (2016), 599-609
DOI: 10.2991/978-94-6239-177-2_62
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Zhao, W., & Zhang, F. (2016). Institutional Norms for Place Branding and Its Effect on Corporate Involvement Behavior. In Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015 (pp. 599–609). Atlantis Press. https://doi.org/10.2991/978-94-6239-177-2_62

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