Muhammadiyah Da’wah Communication on Instagram in Preventing the Spread of COVID-19

Abstract

Da'wah is closely related to communication science because it plays a role in conveying messages to the public. Muhammadiyah as an amar makruf nahi mungkar missionary organization has an important role in educating and carrying out da’wah communication to break the chain of covid-19. The purpose of this research is to explain Muhammadiyah da'wah communication, Muhammadiyah visual communication and netizen responses. To describe and analyze the phenomenon, the researchers use theory of da'wah and visual communication. The descriptive qualitative method is also used in this research to explain the phenomenon of Muhammadiyah da’wah communication. The main source of this research is visual da’wah on Instagram accounts of Muhammadiyah @persyarikatan.muhammadiyah and @tvmuhammadiyah, due to the impossibility to conduct direct interviews during the Covid-19 pandemic. Da'wah communication carried out by Muhammadiyah told the community to conduct obligatory prayers at home. On top of that, the Friday prayer is replaced by the Zuhr prayer at home with their family members. There are diverse responses from the communities, and some of them still support the performing of Friday prayer and obligatory prayers in congregation at the mosque. Therefore, Muhammadiyah needs to continuously increase the revitalization of visual da'wah to convey the message of persuasion to the public