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Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia

  • Sigala M
Springer International Publishing, (2019), 99-112
DOI: 10.1007/978-3-030-00437-8_8
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Abstract

Coopetition is increasingly being adopted as a new way for competing and achieving performance. Due to its specific conditions (including high degree of density, interdependence and complementarity amongst supply), tourism represents a propitious field for...

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Sigala, M. (2019). Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia. In Wine Tourism Destination Management and Marketing (pp. 99–112). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_8

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