Developing two Types of Social Distance Scales to be Used in the Host-Guest Relationship Context

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Abstract

The world is becoming increasingly accessible to most of its population, with travel times decreasing. In this context the earth is getting smaller and because of our accessibility to vastly different countries; cross-cultural contact is becoming more predominant. One area of human interaction where cross-cultural contact is prevalent is tourism.

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Thyne, M. A., & Lawson, R. (2015). Developing two Types of Social Distance Scales to be Used in the Host-Guest Relationship Context. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 527–529). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_107

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