Skip to main content
Book Chapter

Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation

  • Mukonza C
  • Adeola O
  • Adisa I
DOI: 10.1007/978-3-030-74065-8_12
N/ACitations
Citations of this article
7Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… resources for future generations are achieved will require an understanding of green marketing practices in organisations and amongst stakeholders. This chapter identifies the drivers of green marketing as a sustainable practice in organisations and the implications for theory …

Cite

CITATION STYLE

APA

Mukonza, C., Adeola, O., & Adisa, I. (2021). Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation (pp. 277–286). https://doi.org/10.1007/978-3-030-74065-8_12

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free