Organizational communication strategies of Nahdlatul Ulama administrators in establishing Lazisnu of North Sumatera, Indonesia

Abstract

Nahdlatul Ulama (NU) prominently proves that their principles have quite an influence in Indonesian Muslim people’s daily activities. Many linguists may have conducted few ethnographic research on communication strategies, but any research focusing on organizational communication strategies within the scope of NU administrators especially in relation to Lazisnu establishment in North Sumatera is hardly found. This particular research aims at describing the organizational communication strategies used by NU administrators in establishing Lazisnu (a non-profit organization belonged to NU to help taking care of people’s welfare) in North Sumatera. By employing field research, this study was conducted with descriptive qualitative approach combined with phenomenology design. The data were collected using observation, interview, and document analysis techniques. The data analysis procedure included data classification, data reduction, data description, and conclusion making. The findings pronounced that organizational communication strategies were used by NU administrators in establishing Lazisnu of North Sumatera in taking care of socialization, cooperation with companies, collaboration with local bank, and cooperation with mosque administrators. To this, the researcher suggests NU administrators in North Sumatera to mind and control the cooperation and collaboration with various parties to make a betterment in carrying out Lazisnu programs.