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Book Chapter

Target Groups

Springer New York, (2007), 35-44
DOI: 10.1007/978-0-387-49960-4_5
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Abstract

Communication is a highly result driven field and our customers — the consumers — decide when, where, how and why our products will be “purchased”. The narrower the target for a product, the better the product can be tailored to the target...

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Target Groups. (2007). In The Hands-On Guide For Science Communicators (pp. 35–44). Springer New York. https://doi.org/10.1007/978-0-387-49960-4_5

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