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The Behavioral Intention of Millennial Consumer Towards Green Fast-Food Retail

  • Hayuningardi B
  • Najib M
Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021) (2021) 207
DOI: 10.2991/aer.k.211106.100
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Abstract

The millennial increasing interest in green products indirectly affects the existence of fast food, which is previously often associated with something unhealthy. Some fast-food …

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Hayuningardi, B. M. D. A. P., & Najib, M. F. (2021). The Behavioral Intention of Millennial Consumer Towards Green Fast-Food Retail. In Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021) (Vol. 207). Atlantis Press. https://doi.org/10.2991/aer.k.211106.100

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