Sustainability practices and student satisfaction in business schools: The role of notoriety and internationalization

Abstract

Purpose: The objective of this study is to determine whether sustainability practices of business schools improve the internationalization of the institution and its notoriety and thereby increase student satisfaction. Design/methodology: The sample considered in this study consisted of 272 Spanish business school graduates. The data was collected via an online survey during the first quarter of 2020. To validate the hypotheses and the model, structural equation modelling was carried out using a robust method. Findings: Business schools’ commitment to sustainability not only has an ethical component but also improves their positioning, leading to a greater competitive advantage. Practical implications: The results obtained point to sustainability practices facilitating entry processes involving joint agreements among business schools and leading to accreditation and/or sustainability policies. Originality/value: This study examines external variables which have rarely been tested and are considered as being highly relevant to achieving high satisfaction among business school graduates