Proposal of a Framework Based on Continuous Brainwriting to Expand Mindfulness in Concept Generation

Abstract

The first phases of designing an industrial product are those in which creativity has the predominant weight in all the design process. Teaching to be creative is extremely complex and ambiguous, given the elusiveness of the mechanisms that guide it. In this work, the process of generating concepts has been observed during the laboratory of a dyad workgroup of master’s degree students in mechanical engineering in a course of Product Design and Development. Starting from a standard session of the 635 method (Brainwriting) it has been observed how the concepts have evolved in a continuous Brainwriting developed in five steps, between feared and almost manifested moments of fixation and exhaustion, towards increasingly mature and conscious solutions, despite the inexperience of the team members. Some aspects have been highlighted on the rotation mechanism of the different Brainwriting sessions and how this has contributed to concepts development; therefore a framework of a three-step Brainwriting session is proposed, which takes inspiration from this experience and those performed of past years.