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The Mobile

  • Van Assche A
Springer International Publishing, (2020), 167-188
DOI: 10.1007/978-3-030-40693-6_7
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Abstract

The author offers opinions on mobile marketing and cellular telephone advertising. He notes that the bright economic future predicted for such advertising has remained elusive despite significant technological improvements to mobile communication systems which should have resulted in such growth. The author states that mobile marketing will remain dependent on larger trends within the Internet industry.

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APA

Van Assche, A. (2020). The Mobile. In Labor and Aesthetics in European Contemporary Dance (pp. 167–188). Springer International Publishing. https://doi.org/10.1007/978-3-030-40693-6_7

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