User experience: How to drive innovation on the fuzzy front end

Abstract

The future market and demands of users are unpredictable during the fuzzy front-end of product development. In order to save time and economic cost, user experience may be replaced directly by empathic design and empathy model for experimental and chaotic nature of the front-end. Meanwhile, with acceleration of product innovation and growth of brand, innovation has become an indispensable part of the development of enterprises. Enterprises could survive for a long time only by continuously providing innovative products to the market. Although role-playing and empathic design still has a great impact on designers, they cannot fully meet the needs of fundamental innovation due to their limitations. In recent years, more and more enterprises begin to pay attention to the end users, and explore the user demands, economic and social benefits. Designers also gradually began to study the typical emotional changes of users and their social world in order to seek new breakthroughs. This paper will start with the research of fuzzy front-end and discuss how user experience will bring innovation to fuzzy front-end. Because of the interaction with the environment, there will inevitably emerge social factors and social networks. The participation of users will not only create economic value, but also create emotional and social value, so that innovation can reach a new level.