Influencia de la comunicación publicitaria en el consumo de alcohol

Abstract

Scientific literature says the greater exposure to advertising material about alcohol drinks leads to a greater consumption. Method. The sample contained 437 university students. The objectives were focused on analyze the relationship between advertising message and consumption. Results. A relationship between advertising and consumption was found, as the youth consumption coincides with the advertising campaign remembrance in terms of kind of drink consumed. Conclusions. We note the advertising appears to be an influential instrument for alcohol consumption.