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Book Chapter

Service Alignment

  • Blakstad S
  • Allen R
Springer International Publishing, (2018), 341-352
DOI: 10.1007/978-3-319-76014-8_22
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Abstract

In this chapter, we discuss how banks and other organisations need to evolve away from product focus and towards service alignment, to become fully functional ecosystemEcosystem players. While we focus on banking transformation, the same considerations apply to large, traditional organisations across many industries, struggling to evolve in rapidly changing competitive environments.

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APA

Blakstad, S., & Allen, R. (2018). Service Alignment. In FinTech Revolution (pp. 341–352). Springer International Publishing. https://doi.org/10.1007/978-3-319-76014-8_22

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