The use Instagram with visiting interest: The correlation between the use @littlecollins.bdg Instagram with visiting interest

Abstract

In this research the aim was to determine how far of the influence of using social media Instagram with visiting interest. As done by one Instagram of one of the new restaurants in Bandung that is Cafe Little Collins and have Instagram that is @littlecollins.bdg. In this research, researchers used a quantitative approach and using correlational studies. The results indicate the correlation between the use of Instagram with visiting followers' interest is a significant correlation. Because the data collection technique used was a questionnaire with 95 respondents and a literature study relevant for this research. After the data collected then performed analysis and hypothesis test using Spearman Rho ranks correlation.