Mensuração de Valores culturais no nível individual: Considerando a moral na pesquisa cross-cultural de valores

21Citations
Citations of this article
10Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Shared values are typically seen as one of the core aspects of culture. The usual procedure for deriving shared cultural values is through analyzing individuals' value priorities at the cultural-level. This paper outlines the conceptual and methodological problems associated with this procedure. Findings from selected empirical studies are presented to corroborate this critique. Alternative ways of measuring cultural values at the individual-level are presented and classified into a value taxonomy. Within this taxonomy past studies have so far focused on measuring values through importance ratings reflecting what individuals or social groups “desire”. However, the argument is made that if cultural values are supposed to be shared they should reflect what is “desirable”, i.e. what one “ought” to value or to strive for as a goal in life in a certain society. This constitutes a new approach for the measurement of cultural values. It is proposed that cultural values are measurable at the individual-level using the concept of morality. Suggestions are made how moral values could be operationalized referring to either the individual's moral values or those of a social group. The benefits of the value taxonomy for future research are eventually described.

Cite

CITATION STYLE

APA

Vauclair, C. M. (2009). Mensuração de Valores culturais no nível individual: Considerando a moral na pesquisa cross-cultural de valores. Revista de Administracao Mackenzie, 10(3), 60–83. https://doi.org/10.1590/S1678-69712009000300005

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free