Against the background of the economic principles described in the previous chapter, this chapter examines selected strategies for software vendors. The vendor’s positioning within the value chain is of critical importance. In this context, we also look at acquisitions, which play a key role in software markets. In addition, we discuss sales strategies and pricing strategies. We conclude by exploring key management questions concerning the development of software.
CITATION STYLE
Buxmann, P., Diefenbach, H., & Hess, T. (2012). Software Vendor Strategies. In The Software Industry (pp. 55–110). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-31510-7_3
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