The role of quick response for demand driven globalized apparel supply chain management

Abstract

The purpose of this chapter is to explore the impact of quick response (QR) issue on demand driven supply chain management (SCM) and to establish an objective measure for the implementation of QR in apparel supply chain to remain competitive in global fashion market. This research work is based on critical review and synthesis from prior conceptual paper to get a measure of QR. This chapter fabricates the suitability of QR business strategy in SCM to cope with the changing behavior of consumer preference and to incline the business as per consumer requirement. To minimize the uncertainties and demand variation, this paper determines elements and dimension of QR by identifying the essential virtues of supply chain. This chapter is also devoted to recommend the driver and tools to merge QR with demand driven apparel SCM. This work extends previous research on the importance of QR strategy in SCM and fills a gap in traditional framework of demand driven supply chain. It illustrates how this strategy empowers by its components and split up into different dimensions, virtues and elements that allow more customer-oriented SCM. © 2013 Springer-Verlag.