Commodity Marketing Supply Chain Analysis Arabic Coffee

Abstract

Based on the results of the study, it was shown that one of the goals was to analyze the supply chain for marketing Arabica coffee commodities in Rumbia District, Jeneponto Regency. The sampling technique in this study was purposive sampling, namely from CV. Reski Ilahi consisted of 6 informants (1 owner, 2 cafe employees, 3 picking employees) and 7 Arabica coffee farmers so that the total sample size was 12 people. The type of data used in this study is quantitative data in the form of primary and secondary data. The data analysis used is margin analysis and marketing efficiency. The results of this study indicate that the supply chain for marketing Arabica coffee commodities, namely: the first supply chain channel consists of Farmers–CV. Reski Ilahi–Consumers and the second supply chain channel starting from CV. Reski Ilahi–Retailer–Consumer. Channel I efficiency value is 0.17 which means efficient. While the Channel II Efficiency Value is 0.06, which means efficient. Because the efficient value < 1 which means efficiency if the efficient value is > 1 which means it is not efficient.