The study on data mining to CRM based on rough set

Abstract

The key of competition is a corporation can satisfy the client's requirement, it makes the CRM turn into the focus of the development, research of CRM based on data mining is become a pop in this correlative domain. The concept, character and basal effects of CRM, research of data mining with CRM are introduced. In the Data Mining technology, Rough Set Theory is introduced. At present, knowledge reduction and decision rule mining in decision are the research hotspots. With heuristic information, minimal decision rule acquirement based on Rough Set Theory is researched. Finally, an example is used to verify the effectiveness and feasibility of this method. © 2010 Springer-Verlag Berlin Heidelberg.