The core function of marketing is to discover and stimulate opportunities for firms output ([1], p. 10). In doing so, market research plays an important role in gathering information that is crucial for making business decisions ([2], p. 36). Market research is extremely important, especially for technology-based companies to understand customer direct and latent needs ([3], p. 1003).
CITATION STYLE
Sampath Kumar, A., & Daim, T. (2019). Study on Consumer Requirements for Automotive Infotainment Systems. In Innovation, Technology and Knowledge Management (pp. 163–221). Springer. https://doi.org/10.1007/978-3-030-15409-7_6
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