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Tourism Marketers Perspectives on Enriching Visitors City Experience with Augmented Reality: An Exploratory Study

  • Moorhouse N
  • Jung T
  • tom Dieck M
DOI: 10.1007/978-3-030-06246-0_10
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Abstract

The purpose of this exploratory study is to provide initial insights into tourism marketers’ perspectives on and intention to adopt Augmented Reality (AR) to enhance the visitor experience in urban tourism destinations. Interviews were conducted with seven...

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Moorhouse, N., Jung, T., & tom Dieck, M. C. (2019). Tourism Marketers Perspectives on Enriching Visitors City Experience with Augmented Reality: An Exploratory Study (pp. 129–144). https://doi.org/10.1007/978-3-030-06246-0_10

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