Strategic Perspectives for Electric Mobility: Some Considerations About the Automotive Industry

Abstract

Through the competition over technological possibilities, cost-efficient realizations and innovative concepts for the usage of Electric Mobility the automotive industry stands at a strategic crossroad. Hereby, the question is to a lesser extent whether new driving technologies will penetrate the market. Moreover, it is the question of substance, which determinants for the diffusion process of Electric Mobility will become apparent; what are enablers and disablers and what are their resulting strategic implications? For this, the article intends to discuss—inter alia—the following questions: How will the competing forces position themselves? Which potentials for the positioning and standing out on the market will arise? How will the structures and processes of the global value creation networks change? As a result, it will be assumed that an increased complexity will only lead to bounded changes in the strategic behavior in the long-term so that the “rules of the game” will stay mostly the same.