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Internal Marketing As A Strategic Tool For Survival In Nigerian Banking Industry

  • Ezekiel P
IOSR Journal of Business and Management (2014) 16(6) 141-149
DOI: 10.9790/487x-1662141149
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Abstract

… www.iosrjournals.org 141 | Page Internal Marketing As A Strategic Tool For Survival In Nigerian Banking Industry Pearse Olugbenga Ezekiel … The purpose of this study is to discuss how internal marketing could act as a strategic tool for survival in Nigeria banking industry …

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APA

Ezekiel, P. O. (2014). Internal Marketing As A Strategic Tool For Survival In Nigerian Banking Industry. IOSR Journal of Business and Management, 16(6), 141–149. https://doi.org/10.9790/487x-1662141149

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