Representações do corpo em uma revista de negócios

Abstract

This article results from an exploratory study that aimed to analyze how a business magazine represents the body in its reporting. The body representations found were categorized into two groups - gender and style - analyzed in accordance with theoretical references about work and body in the contemporary. Considering the results, it was possible to identify that the body representations in the journal goes through a homogenization of executive's lifestyles. There was also information regarding requirements for standardization and adaptation of the bodies to a particular model of professional success that goes beyond the ways of working and invades the individual's subjectivity. Furthermore, the analysis allowed a glimpse into the body as being built and signified according to the demands of today's consumer society.