Consumers and CSR in Asia: Making sustainability easy for consumers: The new opportunity for corporate and societal innovation

Abstract

It is in the interest of businesses to protect their future by helping customers to adopt sustainable lifestyles and behaviour. To do this, businesses need to make sustainable products and services easy to buy and affordable, and without compromise on performance. They also need to take a full life-cycle approach on product design, production, use and through end of life, but also to leverage the power of consumers by applying a deep understanding of how people think and what motivates different people to act.