PEST Analysis of Digital Fitness Equipment Market Based on Internet of Things Technology

  • Yuan C
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Abstract

By macro environment PEST analysis, digital fitness equipment marketbased networking technology is the inevitable result of mutualintegration between Internet of Things market and fitness market.Digital fitness equipment highlights the interesting and scientific. Andit is currently in good political, economic, social and technologicalenvironment. Currently, wearable fitness equipment development andpromotion is the key. In a word, digital fitness market has greatpotential for development.

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APA

Yuan, C. M. (2015). PEST Analysis of Digital Fitness Equipment Market Based on Internet of Things Technology. In Proceedings of the 2015 International Conference on Artificial Intelligence and Industrial Engineering (Vol. 123). Atlantis Press. https://doi.org/10.2991/aiie-15.2015.44

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