Effective and efficient digital advertisement algorithms

Abstract

In today’s world when everyone wants the best deal when it comes to online shopping, it becomes tedious job for companies to target their audience with appropriate content and advertising media. This paper talks about such issues faced by various companies nowadays and tries to resolve those issues by implementing some algorithms or by introducing a new platform to showcase advertisements online. In this we also talk about efficient way of tracking users online and analyze their data to showcase content based on their preferences. Our focus is also on the usage of “AdBlock” plug-in, that is, how to stop it or prevent it to block advertisements online. At last we try to deliver advertisements in such a way that they should take as less as bandwidth they can and increase the page load time.