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The Simple and Emotional Selling Proposition

Springer Nature, (2016), 121
DOI: 10.1007/978-3-319-21062-9_6
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Abstract

The Reason to Believe exposes the most important reason to buy and the underlying sales argument. The Reason to Believe wants to provide actual or subjective facts to affirm customers’ purchase decision and make them feel well about the product beyond the purchase process.

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APA

Robier, J. (2016). The Simple and Emotional Selling Proposition. In Management for Professionals (Vol. Part F328, p. 121). Springer Nature. https://doi.org/10.1007/978-3-319-21062-9_6

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