Impact of Collaborative Drivers of NPD on Quality Cost and Customer Satisfaction

Abstract

‘MAKE IN INDIA’ necessitates the collaborative approach in new product development (NPD) activities in Indian manufacturing industries for attaining global success. Collaboration nature is one of the phenomena requires to be developed within the organization for industrial sustainability. This requires communication infrastructure (CI), conflict management (CM), concurrent engineering team (CET), and collaborative product design (CPD) for NPD success to produce cost-effective quality products for customer satisfaction. Structural equation modeling (SEM) is employed to develop a framework depicting the interrelationship among the constructs based on the empirical data collected from 263 experts of Indian manufacturing companies. The analysis interprets that sound CI can improve NPD success along with better CET and CPD. It also able to smoothly handle the conflicts occurred within the firm. CM, CET, and CPD have positive impact on NPD success among which CET motivates CPD for successful NPD.